Google Lets Publisher Limit Their Artcile – To Be Read For Free

By  · Thursday, Dec 3, 2009 0 Comments

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Google will allow publishers to set a daily limit on the number of articles readers can view for free through the internet giant’s search engine. Publishers can limit users to no more than five pages per day without registering or subscribing. Google said publishers can join a First Click Free program that lets the Internet firm index website content but prevents Web surfers from having unrestricted access once they reach the online locales.

Google’s “first click free” program allows Google News or Google search users to find and read articles, even if they are behind a subscription paywall.
The reader’s first click to the content is free, but when they click on additional links, the publisher can show a payment or registration request. Users have found they can read an unlimited number of subscription-only articles as long as they keep using Google.

Google and other web companies claim they help the news organizations by sending web users to their sites. Google says news groups are free to block Google from indexing their sites and displaying their content.

Google senior business product manager Josh Cohen said:

Previously, each click from a user would be treated as free, Now, we’ve updated the program so that publishers can limit users to no more than five pages per day without registering or subscribing.

Josh Cohen further added, The change announced Tuesday means Google users may start seeing registration pages pop up when they click for a sixth time on any given day at websites of publishers using First Click Free.

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