Twitter Contributors – Service for Business Promotion
Twitter is a communication platform that helps businesses stay connected to their customers. Twitter is testing a “Contributors” feature that enables companies to have accounts that workers can share when it comes to firing off text messages to customers or others. Accounts bear the names of businesses, but workers fielding questions or announcing developments would get bylines identifying their tweets.
Anamitra said on Twitter Blog:
For some time now, businesses of all sizes have been using Twitter to deepen their engagement with customers. The simple features that Twitter has offered to all users has worked for business users as well. As Twitter becomes more integral to businesses, they will need more business specific features from Twitter – both on the web and API. We have been working on some of these features and are ready to start a limited beta test of one that’s further along in development.
Twitter ‘Contributors’ enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.
The beta version will be released to a limited subset of folks for some time so that we can get an idea of how the features work from a system perspective.
Twitter has been working on ways to make money from its globally popular service, and revenue producing ideas mentioned to date include selling premium accounts that businesses could use for marketing or image building. Let’s see what kinds of outcomes this step bring in Twitter’s story.
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