Twitter Acquires Mixer Lab for Location Tracking
Micro-blogging site Twitter acquires mixer lab to enable you to pinpont the location of your latest update from your smartphone or portable device, this will go live in 2010 after the company bought up a service called GeoAPI. Twitter has acquired location tracking firm Mixer Labs for an undisclosed amount. The acquisition would help the site to enhance the “contextual” relevance of location to tweets.
Mixer Labs, founded by two former Google employees, has developed a location-tracking tool called GeoAPI. Twitter chief executive, Evan Williams, believes GeoAPI could prove helpful by showing where people are as they share what they are seeing or experiencing.
Twitter co-founder Biz Stone, said in a blog post:
When current location is added to tweets, new and valuable services emerge – everything from breaking news to finding friends or local businesses can be dramatically enhanced. Our efforts in this area have just begun. Today, we’re excited to announce a major new step into the location-aware future.
Note that Twitter has recently signed agreements with Microsoft and Google to allow the two technology companies access to its data for use in their search engines, Facebook has also agreed a similar deal. Silicon Valley speculation suggested that the site could be charging Google $15m (£9.3m) and Microsoft $10m (£6.2m) for use of the data – leading to the idea that the startup could be making a profit.
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