Jazz with a New Tagline – Jazz Apna Hai!
We are all aware of the famous Jazz “No Samjhota” tagline. We have seen it in the ads, on the billboards, and even heard it on the radio. The entire year of 2009, Mobilink Jazz proclaimed and reinforced on its dictum of “Coverage, quality aur rates per No Samjhota”. This time Jazz fells “need” the tagline to be changed to “Apna Hai”
There is no doubting the fact that Jazz has always been there for its customers with its unmatched customer quality, network strength and extensive coverage with most competitive offers. With its “No Samjhota” tagline, Jazz became just like a dear companion of 30 million customers across Pakistan.
One can safely assume that Jazz, being a brand which has almost become part of the lives of its customers and which keeps families & individuals across Pakistan connected all the time, has tried to convey the same message of staying connected with loved ones by saying; “Jazz apno ko apno se joray”.
This new vision – “Jazz Apna Hai” is a touching promise to its customers that Jazz will continue to strengthen the bond with its customers and will strive to bring them closer to their loved ones. The new Jazz ad with the “Apna Hai” tagline has done a remarkable job in creating an emotional bond with its customers.
Following is the new TVC, where jazz is using its new tagline.
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Pakistani ad agencies have won laurels across the world due to their creativity and novelty.Why mobilink showed utter distrust on Pakistani actors, actresses, and ad agencies is an open secret now.Talking of patriotism in an ad made by Indians is ironical to say the least.Mobilink must realize that Pakistanis especially urban ones are quite well informed and literate and they cannot digest these glaring contradictions so easily.Being a Pakistani I would like to see actors and actresses from my own country projecting a product/service.We must realize that we do not lag behind Indians in this field either.