Facebook Ban Adds Benefit to Cellular Companies
A 12-day Facebook blockade in Pakistan which formally ended yesterday benefited cellular phone firms, which witnessed an increase by more than 5 per cent in SMS traffic in the period. Telecom sector sources said the overall voice traffic witnessed more than 5-7 per cent surge by the users of social networking sites opted SMS as alternate for interaction.
Without revealing the exact data, they said the SMS traffic in the working and late night hours surged marginally on the different networks, thanks to bundle of packages.
According to an estimate, more than 96.23 million registered subscribers to various companies exchange nearly 14 million SMS on mobile phones network every month in Pakistan. They also said the number of cellular users increased marginally during the late night calls package in the last two weeks.
The number of Pakistan users on Facebook is estimated at 2.5 million. A significant number of subscribers believed to be devoted users of the networking sites, using it for interaction with friends. Besides, other websites such as Twitter is not popular in the country.
As per Alexa, a web information company, Facebook is ranked third as the most visited website in Pakistan whereas Twitter is ranked tenth on the same note. “The voice traffic has been increased but it did not cast any significant impact on the revenues of the mobile phone companies as SMS charges are lowest particularly on bundle packages,” an executive of mobile phone operator said.
(Source: Peninsula)
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