Just creating fun, djuice has now decided to bring a meaningful change to youth life by working on some creative ideas to implement in all important walks of life, and with this not only creating a positive environment in Pakistan, djuice continues to create and introduce fun, entertainment and youth focused brand in the market.

Djuice today held an event at PC Karachi where the common problem in youth sector, “Booti Culture” was brought to scene. Youth enthusiasts as well as industry leaders joined the event where they discussed the issue.

Brand ambassadors of djuice,  Shahzad Roy who is a famous Pakistani pop singer and Mahira Khan who is a famous VJ, actress and presenter at CityFm89 also attended the event.

No change has been done in djuice tariff and package plans as it was being anticipated that djuice is going to have an end but the case is totally different here. Only with a new idea to bring change in society by bringing important social issues to light, djuice is here as it was.

And yes the website has been totally redesigned and keeping up the tradition, djuice keeps its website as heavy it was. though the flash version is not there this time but with a bundle of images/content, djuice once again introduced a Heavy Website.

First thing to this series is to raise voice against “Booti Culture” which is really devastating the educational body and base of students. Here goes the first commercial of this series featuring one of the brand ambassadors of djuice, Shahzad Roy.

Following is an official press release, containing some words from the concerned persons.

Telenor Pakistan has announced its new philosophy towards its youth brand ‘djuice’ to reaffirm its commitment to the young people of Pakistan. The company announced the brand’s new philosophy through an unveiling event in Karachi today. Shahzad Roy represented djuice as Brand Ambassador. The event was attended by university students and representatives of the Youth Parliament.

The new philosophy, which empowers young people to speak out and take action against social injustices, comes with the tagline ‘Khamoshi ka Boycott’. The event comprised the unveiling of the new identity of the brand and a discussion among the audience on speaking out about the social problems they see in their everyday lives.

Speaking on the occasion Chief Marketing Officer Telenor Pakistan Aamir Ibrahim said:

“More than half of Pakistan’s population consists of youth, who are talented, intelligent and aware of their surroundings. Now all the youth need is direction, a means to speak out and raise their voice against social injustices. Through djuice’s ‘Khamoshi Ka Boycott’, we aim to do just that.”

Shahzad Roy and Mahira Khan have been named as djuice Brand Ambassadors.

Speaking about his association with djuice, Shahzad Roy said:

“Silence against wrong only increases frustration among nations. As the country’s youth, we are responsible for pointing out the wrongs that are prevalent in our society. We must realize that we cannot remain silent. We must speak up. I have done this through my music and my efforts towards education in the country. Now I want this to be taken up by all of you. Djuice can become a means for you to speak out.”

In a video message to the event’s audience, Mahira said: “What excites me about the project is that it’s a pro-social campaign. I like the people I am working with and they have assured me that it’s not just a commercial it’s going to be much more than this. Which is why I want to be a part of it. I like Khamoshi Ka Boycott. It’s something we need to do.”

Djuice is the world’s largest youth mobile brand and is spread across six countries. In Pakistan it was launched in 2006. Being the premier youth mobile brand in Pakistan, it is the choice of millions of young people across the country.

Following is the video from the event, held today at PC Karachi.

You need to find the specific persons who are reported to be escaped and are Most Wanted so it is a contest based on the characters, escaped from the internet  and are roaming in various cities of Pakistan.

How to Participate:

Catch them in three simple steps and win exclusive prizes with  Telenor Most Wanted Contest.

• Find them
• Shoot their Pictures from your mobile phone
• Upload their pictures from your mobile phone internet in your most wanted album

You can signup and create your album to upload the pictures at the newly created website by Telenor (www.mostwanted.com.pk)

Contest Details:

• Upload the pictures of all 5 MW-Characters to successfully complete your album.
• Contest starts 14th of February 2011 and will end on 14th of March 2011.

Most Wanted Characters include:

• Pirate
• Robin Hood
• Elvis
• Witch
• Jutt

Prizes:

• Person with first successful completion of each day will win an iPod
• First ten persons to complete their albums will get and iPhone
• 10 iPhones and 10 iPods will be given at the end of the contest through lucky draw
• 5 all-paid trip to Singapore Universal Studio through lucky draw at the end of the contest
• Get a chance to win iPod every week by getting highest number of likes

Note:

• Subscribers with Telenor number only will be illegible to participate in the lucky draw for iPhone, iPod and trip to Universal Studios
• Fill your albums with solo pictures of the MW characters
• Group pictures or copied pictures will be rejected

Speaking about the landmark, Aamir Ibrahim, Chief Marketing Officer, Telenor Pakistan, said:

“With our strong people-focused culture, which is our core strength, and a wide distribution network, we are set to take on new challenges and reach new heights. Telenor Pakistan has the vision of becoming more than a telecommunication business, an example of this is easypaisa, our mobile banking service, which is helping to serve the unbanked population of Pakistan.

We are grateful to and congratulate our stakeholders and our partners in the telecom industry and the government whose support has been vital in our achieving this milestone.”

Also seen in the picture are (from R-L) Adnan Hassan, Director Sales & Service; Imran Fazal, Regional Director S&D Central-2; and Shahzad Khalil, Manager Sales & Customer Services Central-2

Officials said the telecom authority has submitted its nomination recently for the category of Outstanding Achievement Awards including Best GSMA Chairman’s Award and Government Leadership Award

PTA top-brass leadership seems confident to win the contest since it has won two titles recently PTA and its chief were awarded the titles of Best Most Progressive Telecom Regulator in South Asia for the year and Best Telecom Regulatory Leader of the Year by South Asian, Middle Eastern and North African (SAMENA) Telecommunication Council.

Telenor Pakistan with its product Easypaisa has entered the race of the Global Mobile Awards 2011 for the first time to record a landmark milestone achievement in its history.

The Norwegian cellular operator seems confident in contesting for two following categories-Social and Economic Development and Best Mobile Business and Enterprises. Telenor Pakistan has won Mobile Money Transfer Award in November 2010 for its mobile-banking services ‘Easypaisa’.

The Easypaisa services transacted Rs 10 billion in a single year with the total transaction carried recorded six million mark till October 2010. Starting with 2,200 outlets at the launch, service has been extended to more than 11,000 outlets in 700 urban and rural areas across Pakistan. The spread is even greater than the number of bank branches in Pakistan, which are more than 8,000.

(Source: DailyTimes)

The latest easypaisa service can be availed by anyone with a valid CNIC irrespective of any mobile operator or bank affiliation through all Sales and Service Centers and Franchises of Telenor Pakistan and all branches of Tameer Microfinance Bank.

Vice President Financial Services Telenor Pakistan, Roar Bjaerum, announced the launch of ‘International Home Transfer’ service and shared,

Lack of financial infrastructure in many areas of Pakistan makes the process of receiving international remittances sent by loved ones abroad cumbersome. easypaisa International Home Transfer is meant to facilitate bridging this gap. At the same time, this service is part of our vision to offer wider range of financial services to increase financial inclusion in Pakistan.

Speaking at the launch of International Home Transfer, the Chief Executive Officer Tameer Microfinance Bank, Nadeem Hussain said,

The regular stream of new additions in the easypaisa portfolio displays regulators confidence in the reliability and performance of the solution. This new service offers all the benefits of any conventional remittance service. We are making quick progress towards offering new services providing additional benefits to the customers.

The senders of funds from abroad can transfer the money through the wide network of Xpress agents present in more than 80 countries including United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom. A transaction ID will be generated on sending the amount which, along with the CNIC, are required to claim the funds through all Telenor Pakistan Sale & Service Centers, Franchises and Tameer Microfinance Bank outlets.

International remittances can play a valuable role in providing foreign exchange, but more importantly, also offer significant potential to support incomes of poor and vulnerable groups. Tameer Bank has been given a member status of Pakistan Remittances Initiative (PRI).

PRI is a joint initiative of State Bank of Pakistan, Ministry of Overseas Pakistanis and Ministry of Finance aimed at increasing the inflow of remittances through legal channels. Keeping in mind the importance of international remittances to Pakistan’s economy, the International Home Transfer service is being offered without any charges.

Telenor Pakistan and Tameer Microfinance Bank’s easypaisa International Home Transfer Service will extend its relationships to more transfer agents in addition to Xpress Money in the futur

Since commercial power has not reached most of the areas where USF is running rural telecom projects, it proved to be a barrier to provide smooth uninterrupted telecom service. Even where commercial power infrastructure is available, the availability of power is extremely limited.

As a result, the telecom operators had to rely completely on diesel generators. Not only there was the cost of diesel, the transport and re-fueling at these sites was also a big and expensive hassle. At the same time, there was also a great need for cross-cutting operational expenses for maintenance of remote and hard-to-reach sites. Therefore, following a consultative process where all stakeholders participated, it was decided that operators will bid for all future infrastructure in un-served areas with renewable energy solutions.

This decision has played an important role in reducing the energy costs and is also a small contribution towards dealing with the energy crisis in Pakistan. Moreover, this initiative will also help in reducing carbon content in the atmosphere.

Overall, the projects being executed by Universal Service Fund are showing great progress as the number of previously un-served Mauzas where service has been provided has crossed 3,500 and number of small towns and cities with broadband connections is approaching 200. At the same time, nearly 1,000 kms of Fiber Cables have been laid to connect Tehsils so far not served with Optical Fiber. Technical Audits are in progress at all the sites where the Operators have claimed to have completed the milestones, as payments are made only after full verification of the achieved targets by technical auditors.

Chief Strategy Officer and VP Corporate Affairs, Telenor Pakistan, Aamir Ibrahim said,

“In this hour of need, where millions have been affected by devastating floods across the country, Telenor Pakistan stands by its brethren. We will contribute through donating funds, offering our telecommunication services and volunteering our collective employee efforts towards the rehabilitation of the affectees. We are deeply saddened by the loss of life and the destruction caused by recent floods. We are sure that this humble effort will help those who need it most.”

Secretary General, Pakistan Red Crescent Society (PRCS), Brig (Retd) Muhammad Ilyas Khan, appreciated Telenor Pakistan’s timely contribution.

He said, “This is a great initiative from Telenor Pakistan and hopefully will also encourage other organizations to contribute in a similar manner. This is a national crisis and everyone needs to do their part by coming forward and extending support.

As it is clear that Telenor has launched its campaign a while ago so it can be the pure copy of Pepsi’s project.

Lets have a look at both websites.

• Telenor Karo Mumkin page: http://www.telenor.com.pk/karomumkin
• Pepsi Refresh Project: http://www.refresheverything.com

Not only the idea is same but just have a look at layout and template, they are alss the same with only difference in color.

Telenor Pakistan has been a pioneer in innovation and a few months back, realized an incredible possibility with the launch of easypaisa services. The idea was to bring the bank to the customer – a possibility that became a reality through easypaisa.

Looking beyond, we must also remember our own heroes – Sarmad Tariq, Pakistan’s first physically challenged wheelchair racer who competed in the New York Marathon, demonstrating remarkable strength of character and setting an example for us to follow. Let us also remember Nabeel, Pakistan’s first student scoring 26As in the A-level exams and setting the world record for this extraordinary achievement. There are many more that believed in their ambitions and rose beyond mediocrity to achieve them.

Carrying this tradition forward, through the “Karo Mumkin” campaign the platform for making dreams into realities is open to anyone and everyone.

You can also become part of Telenor Pakistan’s journey. If you want to be recognized for an innovative idea, then now is the time to register yourself on the “Karo Mumkin” web portal www.telenor.com.pk/karomumkin. All you have to do is enter your details, generate a password and then visit the web portal to make an entry. An idea that best describes future Pakistan will be selected by a jury of specialists from all over Pakistan and will be aired on Karo Mumkin Television Show. Your idea could be the source of inspiration for the whole country and you could actually see your vision of a future Pakistan becoming a reality through a talk show.

Now is the time, to begin our journey towards achieving the goals that will give us the future Pakistan of our dreams.

To participate in the “Karo Mumkin” campaign, you are required to send your entries for “Where do you see Pakistan in the future”, before 31st March, 2010 via

SMS: 576 – Pricing would be 1 RS + tax per min for IVR and 50 paisa + tax per SMS.

Call -345 555 55 40: As per package plan, standard charges apply.

345 G.P.O Mall Road, Lahore

UAN: 0345-555-5540

Or website www.telenor.com.pk/karomumkin

Chief Technology Officer, Telenor Pakistan Khalid Shehzad while talking about the certification said, “By having achieved this certification for easypaisa services, we have tried to offer to our external customers a secure, reliable and organized information security system that will give them the confidence to conduct their financial transactions without any hesitation.”

ISO 27001:2005 is an international code of practice for Information Security Management Systems that was established by the British Standard Institution in 2005. ISO 27001 represents the only auditable international standard to define the requirements for an Information Security Management System (ISMS). The certification is awarded only if the Information Security Management System ensures a defined security policy, a defined scope of ISMS, has conducted a thorough risk assessment and managed all identified risks. In addition, the certification directly benefits the customer by ensuring information security, transaction security and enhanced process efficiency.

Something About Mobile Account
EasyPaisa Mobile Accounts are virtual bank accounts and work just like a normal bank accounts. This service is available only for existing and new Telenor subscribers. Accounts can be opened from any Telenor Sales and Service Centers, Telenor Franchise or Tameer Bank branch. Mobile Accounts have no minimum balance requirements and account opening is instant.
Once an easypaisa Mobile Account is opened, users can go to any of the thousands of easypaisa shops in Pakistan to ‘Deposit Cash’ into or ‘Withdraw Cash’ from their easypaisa Mobile Account.
EasyPaisa Mobile Account:

• Have instant access to Bank Account from  mobile phone.

• Have the freedom to send money to or receive money from other people

• Pay utility bills from your mobile.

• Make transactions on Sundays.

• Secure Encrypted Transactions based on GSM standards and State Bank of Pakistan regulations

Who can have this account?

• Any Telenor current or new subscriber can open a Mobile Account.

• No prior Bank Account is needed; anyone with a Telenor SIM can avail and use this service

Sending Money:
Send money to any person with a valid NADRA CNIC or to any other easypaisa Mobile Account.
Paying Bills:
Utility bills can also be paid instantly from an easypaisa Mobile Account.
Deposit/Withdraw Cash:
Cash Deposit into a Mobile Account or Cash Withdrawal from any Mobile Account can be done at more than 5,000 easypaisa merchants in more than 450 cities in Pakistan
Transaction Limits:
The following transactional limits apply to all easypaisa Mobile Accounts, as regulated by the State Bank of Pakistan.

• Rs. 10,000 per day
• Rs. 20,000 per month
• 120,000 per year.
• A customer can only keep a maximum of Rs. 60,000 in his easypaisa Mobile Account.

This was all about Telenor EasyPaisa until now – A brief introduction. More information as well as reviews with stats will be published as the service gets public.
EasyPaisa Mobile account’s main website can be used for managing accounts and transactions, online at
https://account.easypaisa.com.pk

Still more information regarding the Money transfer charges and procedure is available at
http://www.easypaisa.com.pk/mobile-account.php

Previous services available at Telenor are Money Transfer and Bill Payments through EP Outlets, and this time Telenor is going to add something new. Guess the upcoming service and win iPod.
Entries can be submitted at the following URL:

http://www.telenorepworld.com/eplanding/index.php

Product is scheduled to be launched today at 6:45 PM PST in Karachi.

Note:

• This promotion is not open to employees, service providers, agencies and third party staff/facilitators of Telenor Pakistan or any person directly or indirectly involved in the running of this promotion.
• Winners will be decided through computerized draw.
• The draw does not relate to or promote money transfer transactions in any manner. The promotion is solely aimed at providing a respondent incentive for participating in the survey being conducted by Telenor Pakistan.

GOLDEN NUMBERS are now available FREE of charge from PERSONA Weblounge.

• Purchase New Connection and get it delivered to your door step (no delivery charges)
• Port-in your existing number to Persona from any other mobile network without the hassle of visiting any sales & service center.
• Make online persona bill payments
• Subscribe Add-ons.
• Subscriber or modify to Value Added Services online.
• Track your usage & manage your call and SMS records online.
• View and download your last invoices.

For details log on to : www.telenor.com.pk/weblounge

Song Dedication:

• Dial 1700 to dedicate romantic songs to your loved ones and win!!
• Charges Rs.10/min + tax
• Valentine’s Day content will be available on option 1

The Prize…

• 1 winner* will receive the Return ticket to Dubai
• 10 persons daily will receive Free Airtime of Rs. 100

* Winners will be selected from a lucky draw.

Smart Tunes:

• Simply search for the song by artist or track title by SMSing it to 656 and directly set it as your Smart Tune, download its ringtone or dedicate it to a loved one.

Search by Song Title:

• Write any song name and send it to 656 e.g. “with or without you” to 656

Search by Artist / Band Name:

• To search for songs of a specific artist write
• ARTIST<space><Artist Name> and send to 656 e.g. ARTIST Atif Aslam to 656

Music Box:

• Dial 444 and make a personalized playlist and share it with your loved one.
• Charges Rs.3/min+ tax

The Prize…

• 2 winners* for Sony Vaio Laptop

* Winners will be selected from a lucky draw

Love Compatibility:.

• Check your love percentage with your partner.  Simply SMS “Your Name” <space> “Partner’s Name” to 1050.
• According to your love percentage dedicate a song to your loved one!
• Charges Rs.5/ SMS +tax.

The Prize…

• 20 winners* will receive Free Airtime of Rs. 500

* Winners will be selected from a lucky draw

For More details and faqs, visit http://www.djuice.com.pk/html/services/loveValentine.php